Posted on April 28, 2011 by Ali Brown
Recent studies confirm that consumers and business owners alike still prefer email marketing as the #1 way of communicating about their new products and services. But for the most part, only retail chains like J. Crew and Bluefly.com can get away with straight promotional newsletters.
For the small business owner or solo-preneur, the ezine rules. It’s a bit more tactful and delivers a mix of insightful, practical content WITH your promotional updates and info.
Here are seven simple ways to marketing yourself in your ezine:
1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry, etc. Continue reading “7 Ways To Market Yourself Within an Ezine by Ali Brown”