7 Ways To Market Yourself Within an Ezine by Ali Brown

Posted on April 28, 2011 by Ali Brown

Recent studies confirm that consumers and business  owners alike still prefer email marketing as the  #1 way of communicating about their new products  and services. But for the most part, only retail chains like J. Crew and Bluefly.com can get away with  straight promotional newsletters.

For the small business owner or solo-preneur, the ezine rules. It’s a bit more tactful and delivers a mix of insightful, practical content WITH your promotional updates and info.

Here are seven simple ways to marketing yourself in your ezine:

1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.

By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry, etc. Continue reading “7 Ways To Market Yourself Within an Ezine by Ali Brown”

7 Simple Formulas for Writing Articles That Get Read by Ali Brown

Posted on April 21, 2011 by Ali Brown

Many of us have had to write an article at one time  or another, be it for a blog or a newsletter. But no  matter the purpose, it’s your responsibility to  make it interesting—otherwise no one will read it.  (Except you.)

So how can you make your article interesting and engage your reader?

It’s all about the ANGLE.

First pick your topic. For example, let’s say your topic is something many people would consider boring… “microwaves.” What aspect of microwaves do you want to write about? Is there anything new or sexy in the world of microwaves that people are interested in?

Some ideas: how the new generation of microwaves helps retain more nutrients more than ever, OR, an overview of the best five brands of microwaves on the market, OR what the best type of microwave for your particular diet and lifestyle. These are all angles.

Below, are seven article “formulas” to get you started on angle ideas and get your creative juices flowing. (Some elements of each may overlap with each other, but each formula is truly a distinct animal.) Continue reading “7 Simple Formulas for Writing Articles That Get Read by Ali Brown”